Brand ID and packaging design

Mixella’s chocolate dragees — small, spherical chocolates with a natural fruit core — are presented in packaging designed to be modern, playful, and trustworthy while expressing freshness, naturalness, and sweetness.

The lid serves more than a functional role: it transforms into a small box when flipped, letting consumers enjoy the dragees without reaching into the package each time, and making it easy to share with others. Closed, the lid visually resembles a smooth layer of chocolate glaze covering the fruit; opened, it reveals the whole fruit — echoing the experience of biting into something natural, wholesome, and indulgent.

With bold colors, clean typography, and striking contrasts, the design catches the eye, builds appetite appeal, and strengthens the emotional connection between brand and consumer. The packaging becomes not only protection for the product but also a tactile, visual expression and an outstanding brand experience for Mixella.