Brand ID and packaging design

TOORM presents natural healing herb pouches - bath infusions designed for bathing rituals.

The packaging is a standout experience on its own: a soft-textured, eye-catching box designed to feel both premium and intimate. The front features a soft bathtub cut-out, creating a poetic illusion—through this window, the calming herbal blend inside is partially revealed, evoking the serene feeling of laying in a warm bath surrounded by nature.

Inside each box lies a beautifully illustrated postcard, unique to every pouch. With quotes that soothe the soul and a dedicated space to write down your thoughts, memories, or dreams, these postcards are meant to be kept, revisited, and cherished—turning each bath into a keepsake moment.